| Expert Solution | Thailand

| Interview Date: January 2025

Context

For a global beverage company expanding its sports and energy drinks, Thailand was a critical market. Normally, head office teams relied on regular business trips to understand local dynamics, but travel restrictions made that nearly impossible.

To bridge the gap, the company turned to Arches’ Expert Solution for on-the-ground insights that would guide strategy and strengthen collaboration with its Thai subsidiary.

Key Insights

• Beyond desk research: Arches conducted field surveys on the size, channel performance, and product displays across the Thai market.
  
• Competition decoded: The team delivered a detailed analysis of rival brands: market share shifts, unit prices, sales channels, and marketing tactics.
  
• Collaborative process: Arches worked closely with the client to refine research priorities, providing progress updates and adjusting scope along the way.
  
• Local reach, real depth: Leveraging its expert network, Arches went deeper than a short business trip could, surfacing both consumer and competitive insights.
  

Client Perspective

Q: What challenge led you to undertake this research?

 “Our local subsidiaries usually handle market expansion, but from head office, it’s hard to track every country in detail. Before COVID, we relied on frequent business trips to understand Thai market changes. With travel limited, we needed a trusted partner to bring us those insights.”

Q: Why did you choose Arches over other consulting firms?

“We spoke with multiple providers, but Arches stood out. They had a strong local network, quick mobility in the field, and experience with similar market research, at a cost that was more reasonable than others.”

Q: How did Arches support the project?

“They didn’t just take our request as-is. They suggested additional angles to strengthen the research and pointed out what wasn’t necessary for the Thai market. The one-month study was thorough, with regular updates and flexibility to adjust when new requests came up. They also tapped into their expert network, which made the findings much more practical.”

Q: What was the outcome?

“We gained a level of market and competitor insight that would have been hard to achieve even with a business trip. The findings gave us a strong foundation to align with our Thai subsidiary and build a realistic, data-backed marketing strategy.”

About Arches’ Expert Solution

Powered by local insights and real expert interviews, Arches’ team of ex-Big 4 strategy consultants delivers go-to-market plans, market research, and due diligence across Asia and beyond. We connect clients with seasoned professionals worldwide to provide actionable insights that desk research alone cannot reveal.