Arches featured in Vietnam Investment Review (April 2026): Insights on Vietnamese F&B brands expanding globally

Arches, a global expert network connecting businesses with specialized industry knowledge, announced that its Consulting Manager for Vietnam & APAC, Hoang Le, was recently featured in Vietnam Investment Review (VIR), one of Vietnam’s most authoritative publications for investors and business leaders.

In the latest issue (No. 1801), Hoang explores how local Vietnamese F&B brands are navigating the complexities of international expansion. From the cultural storytelling of Cộng Cà Phê and Trung Nguyên to the standardized scalability of Highlands Coffee®, the feature examines the critical trade-offs between brand identity and global reach.

“To date, Vietnamese F&B chains have yet to achieve a major breakthrough in global markets. A benchmark for success, opening 30 to 50 new outlets annually overseas, remains unmet, reflecting the structural challenges that continue to limit their ability to scale rapidly.”

The piece looks at how global expansion challenges, often framed at a high level, translate into very real operational tradeoffs for Vietnamese F&B brands. As more local players step beyond their home market, questions around positioning, scalability, and operating models become increasingly critical for founders and investors alike.

This collaboration marks Arches’ second editorial feature with Vietnam Investment Review, reflecting our growing presence in Vietnam’s business and investment community and our commitment to contributing grounded, experience-based perspectives to the conversation.

Read the Feature

The edited article is available in the print issue No.1801 of Vietnam Investment Review

About Arches

Arches is a global platform for expert knowledge, strategic solutions, and talent, with particular strength in Asia. The firm partners with 600+ businesses and connects them with 160,000+ vetted experts across 300+ industries, from front-line operators to C-level executives. Backed by US$6M from KUSABI, VISIONAL, Uzabase, SMBC Venture Capital, and Hakuhodo DY Ventures, Arches helps organizations test ideas, assess investments, and make better strategic decisions.

Company Information

Company Name: Arches Corporation

Established: May 2019

Website: https://arches-global.com

Address in Vietnam: Floor 3, 19-21 Tan Cang, Thanh My Tay, Ho Chi Minh City

Media Inquiries: press@arches-global.com

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